Aivini - innovation for riders

We are an innovative and circular thinking company that develops products in equestrian sports. We are two sisters, Sanna and Martina. We have ridden all our lives and have two horses each and are active riders. We have run companies together before and complement each other well. Sanna is a certified therapist on horses and humans as well as a certified saddle fitter. Martina has previous experience of running different types of companies.

We started Aivini in the fall of 2023 and started by building the company around our first idea, Fix Seat Riding Shorts. In the fall of 2023, we participated in Borås Inklab, incubator company, with the idea and came in 2nd place. We received incredibly good feedback after the pitch and also started a collaboration with Borås Ink.

We have received support from Almi for MVP and have continued good cooperation with them. The purpose of Almi's operations is to strengthen the development of the Swedish business community and work for sustainable growth.

We have also received support for IP strategy from Vinnova - Sweden's innovation authority.

We are very grateful for all the support we have received and it is very rewarding that so many believe in us and our idea.

We have more innovative ideas that we want to develop and we want to be able to produce these ideas in a sustainable way, with circular thinking. We also want regular riding clothes, not everything has to be innovative, but our goal is that everything we do should be as environmentally friendly, sustainable, functionally and circular as possible.

We have a plan to be able to release our first product in the spring of 2025, after which we want to develop some of our other innovative ideas and develop a collection of riding clothes.

Contact us

Economy, homepage:
Martina +4670-976 45 41
Contact Martina at LinkedIn

Products, Social media:
Sanna +4670-976 45 47
Contact Sanna at LinkedIn